Shepparton Showgrounds

Initially, RBA were engaged to identify the heritage values of the showgrounds, and prepare a Conservation Management Plan as part of a master plan undertaken by Urban Initiatives. Limited information was available about the significance of country showgrounds to the community, however RBA quickly discovered that these sites resonate strongly with local groups and individuals, celebrating many aspects of country living, with connections to an annual circuit of regional shows throughout Victoria, farming, and Australian identity itself.

Once key sites of cultural exchange between city and country at the heart of thriving agricultural communities, many regional showgrounds have fallen into dis-use as their relevance has declined. These places are subject to increasing development pressures, as they typically occupy large areas of valuable land within towns while existing primarily to accommodate a single annual use. The annual show remains integral to the cultural values of the Shepparton community, and as such, this use needed to be retained, however, the site was redeveloped to accommodate additional uses.

In addition to the relocation of the grandstand, RBA oversaw the restoration of the Cattlemens Bar and livestock display shed, and construction of a new 1000 square metre multipurpose addition. This new addition now hosts year round agricultural industry events, while the grandstand facilitates outdoor performances. Both interventions have played a pivotal role in recapturing the site’s economic viability and long term sustainability, as well as conserving its heritage significance.